Sunburn Music Festival
Role: Associate Producer
Responsibilities:
Produce pre-event social media marketing content, lead the team of videographers during the event, and produce and edit the campaign film.
Background:
Sunburn Festival, Asia's premier electronic dance music festival, aimed to enhance its immersive experience and audience engagement despite staffing shortages. Collaborating with Pic n Flick, I leveraged my expertise in multimedia content creation and innovative storytelling to ensure a memorable experience for attendees.
Objectives:
• Develop engaging pre-event social media content to generate buzz and anticipation.
• Lead on-site video production and manage a team of videographers.
• Produce and edit the campaign film to capture the festival’s energy and appeal.
Execution:
• Pre-Event Social Media Marketing: Produced engaging content across various platforms, building anticipation for the festival.
• Team Leadership: Led the team of videographers during the event, ensuring comprehensive and high-quality coverage.
• Campaign Film: Produced and edited the campaign film, highlighting the festival’s energy and appeal.
Impact:
The collaboration significantly enhanced the festival's production quality and audience engagement. The strategic use of pre-event marketing content and a compelling campaign film resulted in a deeply engaging and memorable experience for attendees. The festival saw a marked increase in digital engagement, with promotional content achieving viral status and contributing to a larger, more engaged audience both online and on-site.
Conclusion:
The success of this collaboration underscores the importance of storytelling and strategic content creation in elevating live events like Sunburn Festival. My contributions not only addressed the immediate challenges faced by the festival but also set new standards for audience engagement in the event industry.