NBC Universal LXTV
Role: Content Producer
Responsibilities:
Oversee the creation of a new logo identity, develop brand ID spots, and produce campaign promos for the rebranded LX News.
Background:
NBCUniversal LXTV needed to transition its brand from LXTV to LX News, requiring a fresh logo and engaging promos to introduce the new brand.
Objectives:
• Develop a new logo identity that reflects LX News’ vision and core values.
• Create brand ID spots and campaign promos to communicate the new identity and attract viewers.
Execution:
• Conducted market research to understand target audience preferences.
• Designed a modern logo adaptable across television, social media, and mobile apps.
• Produced brand ID spots (10, 15, 20, and 30 seconds) for dynamic promotion.
• Created campaign promos on timely topics like Thanksgiving and mental health.
• Wrote newsletters, landing pages, and promo copy for consistent messaging.
• Edited promos and produced motion graphics for broadcast integration.
• Regularly used HubSpot and WordPress to update content based on trends and audience behavior.
Results:
The LX News rebranding received positive audience feedback, increased brand recognition, and enhanced viewer ratings, establishing a strong media presence.