Coca-Cola x Food Fest
Lead Content Producer
Overview:
I was tasked with creating a dynamic video series for Coca-Cola's marketing campaign at a prominent food festival. The goal was to capture the festival's vibrant atmosphere while promoting Coca-Cola's brand and driving social media engagement.
Objectives:
• Engaging Video Content: Develop a series of videos that highlight the essence of the food festival and Coca-Cola's involvement.
• Social Media Optimization: Maximize engagement and visibility across social media platforms.
• Performance Analysis: Set KPIs and analyze the campaign's growth and impact.
Contributions and Execution:
• Conceptualization:
- Developed a strategic content plan that aligned with Coca-Cola’s brand message and the vibrant atmosphere of the food festival.
- Utilized market research and social media trends to inform the content approach, ensuring relevance and engagement.
• Production:
- Directed and shot high-quality footage at the food festival, capturing key moments, brand interactions, and participant experiences.
- Coordinated with event organizers and vendors to ensure smooth shooting schedules and optimal access to prime locations.
• Motion Graphics and Editing:
- Designed and integrated dynamic motion graphics to enhance visual appeal and convey key messages effectively.
- Edited the footage into a cohesive series of engaging videos, tailored for optimal performance on social media platforms like Instagram, Facebook, and YouTube.
• Social Media Management:
- Managed the social media campaign, including content scheduling, real-time engagement monitoring, and audience interaction.
- Implemented advanced social media strategies to boost visibility and interaction, such as targeted ads, hashtag campaigns, and influencer collaborations.
• Performance Analysis:
- Set Key Performance Indicators (KPIs) to measure the campaign's success, focusing on engagement rates, reach, and audience growth.
- Analyzed social media metrics and user feedback to assess the campaign's impact, providing insights for continuous improvement.
Results:
- The video series significantly enhanced Coca-Cola’s visibility at the food festival, driving high engagement and positive brand interactions.
- The social media campaign achieved and surpassed set KPIs, with notable increases in reach, likes, shares, and follower growth.
- Participant feedback highlighted the high-quality production and engaging content, reinforcing Coca-Cola’s strong presence at the event.
Conclusion:
This project demonstrated the power of integrated video production and strategic social media marketing in elevating brand presence and engagement. My role as a successful content producer, marketing producer, and social media marketer was pivotal to the success of Coca-Cola’s marketing campaign at the food festival.