Whello - Employer Branding

Background

Whello, an advertising agency, aimed to elevate its employer brand by showcasing the creativity and enthusiasm of its team, setting itself apart in a competitive industry.

Objectives

• Highlight the team's creativity and passion for the brand.
• Showcase the agency’s dynamic and innovative work environment.
• Attract like-minded creative professionals.

Execution

• Creative Showcase: Developed a storyline focused on the team's creative processes, highlighting their enthusiasm and dedication to their work.
• Visual Production: Used engaging visuals and team interviews to vividly depict the team’s creativity and the vibrant office culture.
• Targeted Distribution: Leveraged social media and the company’s website, emphasizing the video’s message to attract potential employees.

Results

The employer branding video effectively showcased Whello's creative and enthusiastic team, enhancing its appeal as a desirable workplace for creative talents and reinforcing its reputation as a leading creative agency.

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